The rise of big data analytics has transformed how organizations collect, process, and use vast amounts of information to make decisions and improve services. From personalized advertising to healthcare diagnostics, big data offers tremendous benefits. However, it also raises serious privacy concerns as individuals’ personal information can be exploited, leaked, or misused without their consent.
Protecting privacy in the age of big data requires robust regulations, transparency, and ethical data handling practices. Users are demanding greater control over their data and clearer information about how it is used. Balancing innovation with privacy rights remains a critical challenge as big data continues to shape society. Shutdown123